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PPC Specialist (Search Engine Marketing)

Buffalo, NY 14221 | Work from home flexibility

Posted: 10/02/2020 Employment Type: Full Time Category: Marketing Job Number: 4208

Job Description

We're a growing agency and would love to bring on a skilled PPC Specialist to help oversee SEM projects for our clients. 

As a PPC Specialist, you'll work directly with our PPC Team to assist clients on the implementation of PPC campaigns focused on our SMART marketing methodology. 

Candidates that have PPC/Online Advertising experience will have the ability to contribute to SEM campaigns to help our clients drive awareness and reach their goals. 

In this role there is also the potential to work with clients in other areas of the digital marketing mix, crafting content marketing strategies, working with a team of writers to create original content, ensuring it is search engine optimized, and developing social media strategies to generate engagement and drive traffic for our clients. 

Key Responsibilities:

  • Ensure the success of our client's marketing efforts.
  • Develop marketing recommendations.
  • Deploy PPC tactics that match the desired goal-based outcome of clients. 
  • Set-up and manage client accounts on LinkedIn, Facebook, Twitter and other social media.
  • Train and direct the activities of freelance writers.
  • Edit blog posts and optimize posts for search engines.
  • Analyze Google Analytics and adjust client plans accordingly.
  • Make sure our clients are thrilled with our service!
  • Create content marketing plans and calendars.

Job Requirements

Minimum Requirements:

  • Experience with PPC, Adwords, SEM 
  • Exceptional verbal and written communication skills.
  • Experienced blog or marketing copywriter.
  • 2 or more years in marketing or a customer service role.
  • Experience managing client projects or relationships.
  • Experience with SEO a plus. 
  • Experience with Social Media Marketing a plus.

Our Ideal Candidate:

  • Comfortable talking with clients over the phone.
  • Great relationship builder and account manager. 
  • Very intelligent.
  • Detail-oriented.
  • 100% track record of success.
  • Caring. Patient. Committed to excellence.  
  • Passionate about social media and customer service.
  • Embraces change.
  • Quick learner.
  • Able to easily relate to others from line staff to CEOs.

Additional Information

We offer:

Great projects, great clients, great co-workers, and no, we're not biased at all.

We offer a strong compensation package that includes health insurance, 401K with match, profit sharing, and NO micro-management. We also have a terrific, casual culture where your opinion and ideas matter!

Meet Your Recruiter


Susan Murphy
Sales Manager

Susan is a seasoned recruiter with a wealth of experience spanning over a decade in the industry. With a passion for connecting talented individuals with rewarding career opportunities, Susan has established herself as a trusted and influential figure in the recruitment landscape. Over the course of her career, she has honed her expertise in sourcing, screening, and placing candidates across various industries and sectors. Susan's commitment to excellence, coupled with her strong interpersonal skills and strategic approach, has enabled her to forge lasting relationships with both clients and candidates alike. Her track record of success and dedication to making meaningful connections have solidified her reputation as a top-tier recruiter who consistently delivers exceptional results.

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About Buffalo, NY

Discover your next career opportunity in the vibrant city of Buffalo, New York! Unlock growth and success in the 'Queen City' as you explore our job listings. Buffalo boasts a diverse job market, with industries ranging from healthcare to technology, offering endless possibilities for career advancement. Immerse yourself in the rich culture and history of Buffalo, home to iconic landmarks like Niagara Falls, the Albright-Knox Art Gallery, Shea's Performing Arts Center, and the Buffalo Bills and Buffalo Sabres. Indulge in the famous Buffalo wings, while enjoying the charming neighborhoods and picturesque waterfront. Join us in seizing the exciting career prospects Buffalo has to offer!

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