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Marketing Automation Specialist

Williamsville, NY 14221 | Fully Remote

Posted: 01/14/2024 Employment Type: Full Time Category: Marketing Job Number: 14325 Pay Rate: $65,000 - $85,000

Job Description

ARE YOU A MARKETING AUTOMATION JUNKIE?

Do you love data, process, and have a bit of a creative flair?
Do you have experience with Sense or Bullhorn Automation?

(We'll take HubSpot or ActiveCampaign experience too!)

Yes? Then we need to meet!

A Little About Us

Haley Marketing is a digital marketing and technology company serving the staffing industry (actually, we’re the biggest in the world in this niche). We are growing our team and need someone who is not afraid to share ideas and take ownership for creating real value for our clients. Our mission at Haley Marketing is to make world-class marketing fast, easy, and affordable.

Oh yeah, we are also a REMOTE-FIRST COMPANY!

Haley Marketing is looking for an automation rock star to help our clients get the most from their investments in automation technology. As a specialist on our team, you’ll design automation strategies, build workflows, work with our creative team to produce killer content, and analyze the results to ensure our clients drive amazing results from their sales and recruiting automation efforts.

Check out the details below…or if you know this looks good, apply now!

Key Responsibilities

  • Campaign Development. Create email and SMS programs for sales, recruiting, and talent engagement automation, including segmentation, testing, and deployment.
  • Campaign Analysis. Continually evaluate campaigns for improvement, and present performance metrics to our clients and internal team members.
  • Campaign Optimization. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Client Consulting. Work with client to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
  • Ongoing Learning. Proactively research and implement the latest best practices, strategies, and industry standards for marketing and process automation.
  • Drive Growth of Automation Services. Support essential marketing automation initiatives such as managing the lead lifecycle, lead nurturing, segmentation, and database cleansing for Haley Marketing in our efforts to drive revenue growth

Please note that we can ONLY hire if you live in one of these states:

FL, GA, IL, MI, MN, MO, NJ, NV, NY, OH, PA, TN, TX

 

Job Requirements

We do have a few MUST-HAVE requirements:

  • 3-5 years in marketing automation / email automation experience.
  • Direct experience managing outside clients regarding marketing and/or automation.
  • Willing to learn new processes, like candidate recruitment, sales, etc.
  • Willingness to dive into the ATS and learn the data side (automation integration).
  • Great written and verbal communication skills.
  • Highly organized and self-motivated – someone with a sense of urgency!
  • Strong independent project management skills.

The best candidates will have: 

  • Direct experience with Sense or Bullhorn Automation.
  • Experience working in or supporting the recruiting or staffing industry.
  • Experience building and launching email campaigns.
  • Experience in marketing consulting, account management, sales, or recruiting.
  • Great attitude and desire to be part of a team.

Additional Information

Why Haley Marketing?

We offer a strong compensation package that includes health insurance, 401K with match, profit sharing, and no micro-management. We also have a terrific, casual culture where your opinions and ideas matter! And yes, we are a REMOTE FIRST company. Voted one of Western New York's Best Places to Work in 2024. (Must be U.S.-based and we can ONLY hire in the states listed below).

2024 Buffalo Business First Best in Staffing Logo
 

Take the next step…APPLY TODAY!

Ready to join the largest marketing firm serving the global staffing and recruiting industry? If you have what it takes to be a successful Marketing Automation Specialist with Haley Marketing, we can't wait to hear from you!

Please apply now and include your resume and cover letter explaining how you live Haley Marketing’s core values.

Meet Your Recruiter

recruiter-banner-image

Susan Murphy
Sales Manager

Susan is a seasoned recruiter with a wealth of experience spanning over a decade in the industry. With a passion for connecting talented individuals with rewarding career opportunities, Susan has established herself as a trusted and influential figure in the recruitment landscape. Over the course of her career, she has honed her expertise in sourcing, screening, and placing candidates across various industries and sectors. Susan's commitment to excellence, coupled with her strong interpersonal skills and strategic approach, has enabled her to forge lasting relationships with both clients and candidates alike. Her track record of success and dedication to making meaningful connections have solidified her reputation as a top-tier recruiter who consistently delivers exceptional results.

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About Williamsville, NY

Looking to kickstart your career in the vibrant and growing area around Williamsville, New York? Dive into our job listings and discover the countless opportunities awaiting you in this charming region. Williamsville, located in Erie County, offers a perfect blend of small-town charm and big-city amenities. Known for its picturesque Main Street lined with boutique shops and delicious eateries, as well as its close proximity to iconic Buffalo attractions like the Buffalo Zoo and the Albright-Knox Art Gallery, this area truly has something for everyone. Embrace the thriving arts scene, catch a show at the historic Shea's Performing Arts Center, or cheer on the Buffalo Bills at the Highmark Stadium. Explore the nearby green spaces such as Glen Falls Park or take a stroll along Ellicott Creek. Join us in Williamsville and take the next step in your career journey today!

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